Course+Syllabus

Sports and Entertainment Marketing COURSE SYLLABUS COURSE LENGTH: One Semester TEACHER: Estie Cuellar ROOM #: 101 PHONE #:713-251-3200 EMAIL ADDRESS: Lois.Cuellar@springbranchisd.com

COURSE DESCRIPTION: This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorships proposals, and implementation of sports and entertainment marketing plans. This course will also provide students an opportunity to develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans, and evaluation and management techniques.

GENERAL COURSE OUTLINE: **I. Sports and Entertainment Overview** A. Nature and Scope of sports and entertainment marketing B. Environmental Influences C. Legislative Information

A. Business Activities and their interdependence B. Implications of business conduct C. International Marketing of Sports <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">D. Sources of financial assistance and financial records <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">E. Categorize Business Risk <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">F. Selling products and services
 * <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">II. Economics and Finance of Sports Marketing **

<span style="font-family: 'Arial','sans-serif'; font-size: 19px;">A. Marketing Concept and Functions <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">B. Components of the marketing mix <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">C. Target marketing <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">D. Market segmentation and mass marketing <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">E. Research trends <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">F. Cultural diversity <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">G. Channels of distribution <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">H. Marketing Information Systems <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">I. Demographics of sports marketing
 * <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">III. Functions of Marketing **

<span style="font-family: 'Arial','sans-serif'; font-size: 19px;">A. Pricing Policies <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">B. New product planning and product mix <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">C. Product life cycle <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">D. Promotional mix and promotional plans <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">E. Buying process <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">F. Components of the event triangle
 * <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">IV. Product and Event Marketing **

<span style="font-family: 'Arial','sans-serif'; font-size: 19px;">A. Sponsorship proposals and issues <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">B. Endorsement contracts <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">C. Types of sponsorship sales
 * <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">V. Sponsorships and Endorsements **

<span style="font-family: 'Arial','sans-serif'; font-size: 19px;">A. Effective team building skills <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">B. Leadership development <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">C. Employer expectations and appropriate work habits <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">D. Career Research in sports marketing <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">E. Using information resources <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">F. Formal and informal presentations <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">G. Active listening skills
 * <span style="font-family: 'Arial','sans-serif'; font-size: 19px;">VI. Employability and Career Development **

<span style="font-family: 'Arial','sans-serif'; font-size: 19px;">**GRADING Policy: Daily Grades: 50%, Projects/Exams: 30%, Quizzes/Tests: 20%**