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Background
History of Sports Marketing

Captsone Project
ROCK ON!

Lessons
L1-Introduction L2-Product Service Management L3-The Selling Process L4-Distribution L5-Marketing Information Management L6-Financing L7-Pricing L8-Promotion L9-Sponsorships L10-Targeting the Market

Project Overviews
P1-History of a Sport P2-Wahoo's 4P's P3-Get a Plan, Stan! P4-Know Your Keys! P5-It's All in the Process P6-MIM for Generations P7-Memorable Slogans