P2-Wahoo's+4Ps

=Project 2- Wahoo's 4 P's of the Marketing Mix=

Link to Wahoo's Fish Taco Video on PBS SmallBusiness School

You've seen the Wahoo's Fish Taco Video and participated in our class discussion. Now, read the information below. Research Wahoo's Fish Taco on the internet and answer the questions below. Discuss your research with your team, then individually create a blog post that answers completely the questions below. Be sure to include a short introductory paragraph in your blog post that informs your reader what the blog post is all about.


 * Example opening paragraph:** Today in my marketing class we were introduced to the 4P's of marketing. They are product, price, place, and promotion. Then we watched a video about 3 brothers who have become successful entrepreneurs. Our assignment is to answer some questions about them and illustrate how they mix the 4P's in their company, called Wahoo's Fish Taco. So....here goes!

Wahoo’s Fish Taco
This video features Wing Lam, Ed Lee, and Mingo Lee who are all part of a new wave of entrepreneurs. The men wanted to create a business that would allow them to continue enjoying their first love—surfing—while making a good living and contributing to the community. They thought that others would love it, too, and they were right. Now with twenty stores in Southern California and two in Denver, each generating more than $1 million in revenue, Wahoo’s Fish Taco has created a niche market all its own.

1. How did giving food away help make Wahoo’s a successful business? 2. Explain Wahoo’s ten-second rule and how it has helped the company become and remain successful. 3. Why does Wahoo’s promote managers from within the company? 4. Define how Wahoo’s blends the 4P’s of the Marketing Mix. Why is this mix successful?