P4-Know+Your+Keys

=Project 4 - Know Your 7-Key Functions of Marketing!=

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For this mini-project first choose a product or service related to either sports or entertainment. Then, will work with your teams to create a VoiceThread that defines the 7 keys functions of marketing. Once you have completed the definitions, you will describe (as part of the VoiceThread) how each key is utilized for that product/service and how is each key connected to the other keys. Your VoiceThread will be graded utilizing the rubric below.

When completing the portion of the VoiceThread that describes how each function is utilized, remember to ask, "How does the company use each of the 7 keys to satisfy customer needs? How is each key function connected to the other? Can a company decide not to use one of the keys and still be successful? Why or why not?

Grading Rubric

 * CATEGORY || 25 || 20 || 15 || 10 ||
 * Point of View - Awareness of Audience || Strong awareness of audience in the design. Students can clearly explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students can partially explain why they felt the vocabulary, audio and graphics chosen fit the target audience. || Some awareness of audience in the design. Students find it difficult to explain how the vocabulary, audio and graphics chosen fit the target audience. || Limited awareness of the needs and interests of the target audience. ||
 * Voice - Conversational Style || Uses a conversational style throughout. || Uses a conversational style the majority (85-95%)of the time || Uses a conversational style most (70-84%)of the time. || Presentation style is primarily monologue. ||
 * Grammar || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Grammar and usage were correct and contributed to clarity, style and character development. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Grammar and usage were typically correct and errors did not detract from the story. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Grammar and usage were typically correct but errors detracted from story. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Repeated errors in grammar and usage distracted greatly from the story. ||
 * <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 11pt;">Images || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Images create a distinct atmosphere or tone that matches different parts of the story. The images may communicate symbolism and/or metaphors. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Images create an atmosphere or tone that matches some parts of the story. The images may communicate symbolism and/or metaphors. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical. || <span style="color: #000000; display: block; font-family: arial,verdana,tahoma; font-size: 9pt;">Little or no attempt to use images to create an appropriate atmosphere/tone. ||